Are supermarkets designed to persuade us to buy more?

Fresh fruit and vegetables are displayed near supermarket entrances. This gives the impression that o

nly healthy food is sold in the shop. Basic foods that everyone buys,like sugar and tea,are not put near each other. They are kept in different aisles so customers are taken past other attractive foods before they find what they want. In this way,shoppers are encouraged to buy products that they do not really need.

Sweets are often placed at children’s eye level at the checkout. While parents are waiting to pay,children reach for the sweets and put them in the trolley.

More is bought from a fifteen-foot display of one type of product than from a ten-foot one. Customers also buy more when shelves are full than when they are half empty. They do not like to buy from shelves with few products on them because they feel there is something wrong with those products that are there.

Useful Words and expressions:

1. aisle 走廊，过道

2. trolley 手推车

3. checkout 收款台

环球英语网校2012年全新推出公共英语签约保过班课程，不过免费重学!点击查看详情>>

编辑推荐：

公共英语辅导：一级阅读A Guide

公共英语辅导：一级阅读Albert Einstein

公共英语辅导：一级阅读A Place of Our Own

公共英语辅导：一级阅读Apology Helps

上述内容就是peixunla.com小编通过网络搜集整理关于公共英语辅导：一级阅读资料 Display of Goods的全部内容了，希望对大家有所帮助。